![]() A tech writer herself, Shafrir makes incisive, astute, and all too real observations on the idiosyncrasies of the industry. ![]() Shafrir's satirical novel is set in the New York tech scene, where a cast of characters are swept into the rise (and viral fall) of a mindfulness app called TakeOff. "Startup is a dramedy-of-errors, a Shakespearean yarn of secrets, sex, miscommunication, misogyny, and money.Crack this one open on the beach and you just might find yourself a little more enlightened when you return to the workplace." -Lexi Pandell,, 9 Essential Summer Reads "In an industry ripe for satire and criticism, Shafrir tweaks the startup culture beautifully while introducing characters you will actually care about." -James McQuiston, NeuFutur "Move over, Silicon Valley. Startup belongs on your summer TRL." -Brit + Co. "This entertaining story is about youth, ambition, love, money and of course the startup world." -Allanah Dykes, Levo "Close out of Twitter and start turning the pages of this novel by a Buzzfeed writer who gives us a glimpse into Flatiron-based startup culture."-Melissa Kravitz, amNY, Summer Beach Reads "Our favorite BuzzFeed editor brings her storytelling prowess to the next level in this dazzling debut about the adventures (and misadventures) of one startup. ![]()
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